Legal

Privacy Policy

Last updated: March 31, 2026

This Privacy Policy explains what information Optimize IQ collects, how we use it, when we disclose it, and the rights and choices available to people who use our website and services.

1. Scope

This Privacy Policy applies to Optimize IQ's website, hosted application, customer workspaces, and related support, billing, and communications workflows. It covers information we collect directly from you, automatically through use of the Services, and from third-party integrations you choose to connect.

2. Information We Collect

Depending on how you use Optimize IQ, we may collect the following categories of information:

  • Account and workspace information. Names, email addresses, organization names, user roles, login credentials, and workspace settings.
  • Billing and transaction information. Subscription status, plan selections, seat counts, storage add-ons, Stripe customer and subscription references, and related billing history. Payment card details are processed by Stripe and are not fully stored by Optimize IQ.
  • Product and integration data. Campaign data, Meta-connected account data, Business Manager information, page and pixel selections, asset uploads, completed ads, and campaign-launch configuration data.
  • Technical and usage data. IP address, browser and device information, log data, session identifiers, authentication events, and product-usage activity needed to operate, secure, and improve the Services.
  • Support and communications. Information you provide when contacting us for support, billing, onboarding, or account questions.

3. How We Use Information

We use personal information to:

  • provide, maintain, secure, and support the Services;
  • authenticate users and manage workspace access;
  • process subscriptions, invoices, seat changes, and storage add-ons;
  • sync data with integrations you enable, including Meta and Stripe;
  • operate reporting, asset management, ad-building, and campaign-launch workflows;
  • monitor performance, troubleshoot issues, and prevent fraud, abuse, or unauthorized access;
  • communicate with you about your account, billing, service changes, and support requests; and
  • comply with legal obligations and enforce our agreements.

4. How We Disclose Information

We may disclose information in the following situations:

  • Service providers. We use vendors and infrastructure providers to host the Services, process payments, send emails, store data, and support security and operations.
  • Integrations you enable. If you connect Meta, Stripe, or other supported services, we may exchange data with those services as necessary to provide the features you request.
  • Within your workspace. Information may be visible to users in your organization based on role, permissions, and product access.
  • Legal and safety reasons. We may disclose information when reasonably necessary to comply with law, respond to lawful requests, protect rights or safety, or investigate fraud, abuse, or security incidents.
  • Business transactions. Information may be transferred as part of a merger, financing, acquisition, or sale of assets.

We do not sell personal information for monetary compensation. We may, however, disclose information to service providers and integration partners to operate the Services or carry out your instructions.

5. Customer Data Responsibilities

Customers may use Optimize IQ to process campaign, creative, and end-customer-related data. If you submit data to Optimize IQ or instruct us to send data to Meta or other partners, you are responsible for ensuring you have the rights, notices, and consents required to do so. In many of these situations, Optimize IQ acts as a processor or service provider on behalf of the customer workspace.

6. Cookies, Sessions, and Similar Technologies

We use cookies and similar technologies for authentication, session management, security, fraud prevention, product functionality, and related workflows. Some product flows may also process identifiers submitted by customers or received through integrated advertising tools. You can control cookies through your browser, but disabling them may affect how the Services work.

7. Data Retention

We retain information for as long as needed to provide the Services, maintain account history, meet legal, tax, accounting, and security obligations, resolve disputes, and enforce our agreements. Retention may vary depending on the type of data, your subscription status, and whether data is tied to legal or operational requirements.

8. Security

We use administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, or alteration. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

9. Privacy Rights and Choices

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or a copy of your personal information, and to object to or limit certain processing. California residents may also have rights under applicable California privacy law.

If you want to exercise a privacy right, please email support@optimizeiq.io. We may need to verify your identity and evaluate the request under applicable law before responding.

If your request specifically relates to Meta-connected data used in Campaign Launcher workflows, see our Meta Data Deletion Instructions.

10. Children's Privacy

Optimize IQ is intended for business and professional use and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we may update the date above and provide additional notice when appropriate.

12. Contact

For privacy questions or requests, contact us at support@optimizeiq.io.